Netflix Is Getting Into The Theater Game.

By: Dominic La-Viola

It was just announced that Netflix’s hit show “Stranger Things” final two episodes will release in theatres for audiences to see on the big screen. Something that isn’t common, but is something that has been done a few times before. 

The two-part series final will premiere in theaters on New. Years Eve, the same day it goes live on Netflix. Which doesn’t really offer much incentive to go to the theater to see it, other than being able to watch it with a room full of people on the big screen. Which to some is more than enough, while others may see it as pointless to pay, when they can literally watch it at home the same day, for free.

Now this news comes after the theater announces that Netflix’s “K-pop Demon Hunter” will be in theaters for Halloween weekend. Prompting a statement from both companies, saying they want to find more ways to work together. 

With that being said, it does raise the question. Is Netflix looking to get further into the theater release game? It’s no secret that Netflix has been teaming up with some of Hollywood’s heavy hitters over the past few years and building business relationships with both talent in front and behind the camera.

Looking at their history, Netflix started with the original feature film space back in 2015 with its sequel to the beloved, “Crouching Tiger, Hidden Dragon”. The film released on the streaming service while also being released in select IMAX theaters. 

Since then, Netflix has really increased their number of original films, and even has partnered with some of the best Hollywood has to offer. 

At first, it didn’t seem as if Netflix was truly interested in releasing films on the silver screen, but to make them solely for their streaming service. However, in recent years, they have either produced or bought the rights to films in which they have given theatrical releases too. 

Out of those films, I don’t recall AMC ever showing any of them. With the exception of ”Demon Hunters”. Even as of this month, A House of Dynamite and Frankenstein  were given small theatrical releases. Neither of which is available to see at any AMC. 

For up to now, the Netflix originals in which they release are usually films in which they believe are, or are Oscar bait movies. Ones that they need to release in theaters in certain cities for a limited time to be eligible,to even be considered.

Up till now, the films have been released in select cities, in select theaters. None of which are major theater chains, but more arthouse, or arthouse style theatres. Like AFI, Angelika Film Center, and Alamo Drafthouse. Theaters known for showing arthouse, indie and foreign films. 

Given the success of the screening of its films like Frankenstein and A House of Dynamite, on limited screens in limited city’s. Which shows that there is interest in seeing films on the big screen rather than just waiting for their release on Netflix.

With the cost of productions going up, to keep up with its competitors, and not having the versatile background and income, such as Apple and Amazon. This could be Netflix’s way to not only compete with the tech giants. But also to compete with other major studios, who over the years have invaded their space as well. 

It goes without question that Netflix is going to have to find new ways to increase profits, without continuing to hike up subscription costs. Something that has already lost them a lot of loyal customers. Could teaming with AMC for limited releases of their original films be the solution?    

Source: Puck News